Startup Acquisition Stories with David Mellstrom, Co-founder of Buddy

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David was the co-founder and CEO of Buddy, a martech SaaS enabling eCommerce businesses to let customers checkout directly through SMS. A business that was built during the pandemic to capture the accelerated adoption of eCommerce shopping during that time and the opportunities that came along with it. Prior to starting Buddy, David had a background in B2B SaaS investing in an early-stage investment fund with a specialization in martech.

Watch the full episode to hear David walk-through how they got their first customers through “pounding the pavement” and a creative fomo strategy. Then learn about his experience dealing with buyers and how his past experience investing in B2B SaaS helped him prepare for this acquisition on

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